Services

Our services

Press Release and Press Conference​

Making an announcement cannot get better reach than organising a press conference or sending out an official statement to the media. A press release is an official statement delivered to members of the news media for a specific purpose. In a press conference, one or more speakers may make a statement, which may be followed by questions & clarifications from reporters. Both these activities bring immense recognition to the brand and convey the right message you want to convey to the larger audience. Results are seen in various print and digital media.

Press Release

• Drafting the press release or media statement • Sending the release to the media houses • Tracking the coverage

Organising a Press Conference

• Venue seating and setting up the space • Preparing media kits with press release, client profile and spokesperson’s profile • Inviting and managing the media at the event • Tracking the coverage in newspapers, radio, television and online space

Special Media Events

A special media events are activities or events for the purpose of engaging the media and having an opportunity of interaction with the media persons. Events could be formal seminars, discussions, exhibitions or they could be informal dinners or gala events for entertainment, recreation and leisure. The objective of such events is to build relationship with the various media houses and reporters and stay connected. We plan and execute such events for our clients.

Planning & Budgeting

• Planning event flow • Working on event budgeting • Conducting Specific modules

Media Invites

• Sending out e-invites • Posting or delivering physical invites • Follow up and RSVP

Event Media Management

• Engaging the media representatives • Executing specific operations

Market Research

It is important for us to have a market research done for our clients to support or drive their campaigns. A media plan is made after adequate research and then a proper channel is selected for execution of the plan. Studying the market need, planning a project, brand presence, competition and awareness are key to executing a perfect PR plan.

Questionnaires

• Creating questionnaires to know market trends • Dipstick studies at targeted audience • Polling for opinion and feedback

Market Reports

• Compiling market study reports • Analyse the current trends • Study the dynamics of the strategies

Comparitive Study

• Brand awareness • Brand competition • Comparing results of campaigns • Statistics and analytics

Pitch and Content Writing

Content writing is the process of planning, writing, editing and fine tuning content targeted for a specific purpose. It includes making press releases, making profiles of the company or product/ service profiling, scripts for announcements or speeches, content for specific platforms like trade magazines, blogs, videos, radio interactions, tweets or podcasts. Simply contacting the media does not drive coverage. We persuade the journalist that the story idea is newsworthy and fits in. Keeping in mind the trend we tweak our storyline. The aim of the pitch is to create interest in the story for the journalists and the influencers to write about your brand.

Pitch Writing

• Presenting a concept that grabs media attentions • Tweaking our storyline to fit the news stories • Participation in industry stories

Content Writing

• Creating content for conventional and new media models • Editing and placing data strategically on select platforms • Content writing for press release, profiling, blogs, vlogs, scripts for tv and radio interviews

Media and Crisis Management

In times of crisis a proper communication plan allows you to respond quickly to any potential issue. Our plan would aim at you taking action and prevent things from getting out of control. We help our clients prepare for the inevitable public relations crisis – data breach, executive scandal, negative review, failed event, badly planned marketing campaign. When we are in crisis, you would need a quick and to the point response. Our plan would be to limit the damage and protect your brand reputation.

Media Management

• Handling the press reporters and social influencers • Keeping in touch and updating the press • Keeping tab on information outflow

Crisis Management

• Emergency issue of official statements • Contact point between the media and the client • Strategic planning to counter and limit damage • Maintain brand value and reputation

Social Media Marketing

We focus on Traditional & Digital PR to enable Clients optimise their brand value and reach out to a larger audience. Our experts in the field of Digital & Social Media Marketing provide the highest ROI on digital campaigns, advertisements and regular engagement apart from the digital publicity through stories and advertisements on various digital media sites.

Digital Marketing

• Marketing on digital platforms like social media, business networking sites, blogs, websites • SEO integrations • Advertising on online space and lead generation • Website solutions

Digital Publicity

• Content creation for digital space • Establishing brand presence on various platforms • Conducting webinars or live sessions • Conducting Polls and surveys online